Facebook Like Counts & YouTube Subscriber Numbers Undergo Changes, Gartner’s New Hype Cycle Study & More

Facebook Like Counts & YouTube Subscriber Numbers Undergo Changes, Gartner’s New Hype Cycle Study & More

YouTube starts phasing out exact subscriber numbers
YouTube has begun removing precise subscriber counts for channels with over 1,000 followers, replacing them with rounded overview numbers, the Google-owned video service recently announced. The move has left some brands with subscriber accuracy concerns, especially large ones that could see rounded counts hiding nearly a million subscribers. Campaign US

Now Facebook says it may remove Like counts
Facebook has begun testing the elimination of “like” counts in news-feed posts, the social media giant recently confirmed, in a move echoing a similar shift from tests conducted with its Instagram property — aimed at placing greater focus on content and less on “like” counts. TechCrunch

Gartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and Real-Time Marketing
Research company Gartner has released its latest annual Hype Cycle for Digital Marketing and Advertising 2019 report, highlighting emerging trends including customer data platforms (CDPs), artificial intelligence, real-time marketing, and visual search, among other data of interest to digital marketers. ClickZ

Study: Customer Satisfaction Now Top Marketing Metric Worldwide
Customer satisfaction tops the list of most important marketing metrics, followed by awareness and return on investment, according to newly-released study data from the University of Technology Sydney Business School, offering . MediaPost

Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
Digital advertisements utilizing auto-play video with audio topped the list of least favorite ad formats, while static website banner ads were seen as the least annoying, according to recently-released survey results from eMarketer and Bizrate. Search Engine Journal

Facebook Highlights Page Stories in Feed Separate Panel, Expanding Opportunity for Brand Exposure
Facebook has begun testing a news-feed panel dedicated to Stories-format content from pages, the firm recently announced — a move likely aimed at increasing brand adoption of the stories format. Social Media Today

2019 September 6 Statistics Image

What Does Your Brain on Influencer Marketing Look Like?
Influencer advertisements generated 277 percent more emotional intensity and 87 percent more memory encoding than traditional television ads, according to newly-release survey data that also examined the varying effectiveness of macro, micro, and celebrity influencers. eMarketer

Report: There’s almost no correlation between online and offline consumer conversations
Consumer conversations about brands share very little crossover from social media listening and offline discussion, according to new study data that looks at real-world and social media interaction differences and similarities. Marketing Land

Facebook rolls out automated lead generation feature for Messenger to all advertisers
Facebook has begun offering advertisers expanded automated lead generation features for its Messenger messaging app, including a variety of new automatic question and answer messaging features, the firm recently announced. Marketing Land

Where Should You Place Your Instagram Hashtags – in the Caption or in the First Comment? [Study]
Advantages and disadvantages exist when it comes to how brands use hashtags on Instagram, and new research from SocialInsider examines the pros and cons of placing hashtags in initial captions or the first comment, and other insight of interest to digital marketers. Social Media Today

ON THE LIGHTER SIDE:

2019 September 6 Marketoonist Comic

A lighthearted look at how to unsubscribe from a marketing newsletter by Marketoonist Tom Fishburne — Marketoonist

Breaking: The Onion Has Detected A Virus On Your Computer — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden & Ashley Zeckman — Get Live Updates of Content Marketing World 2019 in Cleveland
    — Jeremy Bednarski
  • Lee Odden — Don’t miss these 13 sessions in Content Marketing World 2019 — SocialAnimal
  • Lane R. Ellis — 10 Unique Strategies and Expert Tips for Your Small Business — Small Business Trends
  • Lee Odden & Ashley Zeckman — The Top Content Marketing World Presenters You Need To See — Heidi Cohen
  • Lee Odden — Content Marketing World 2019: Social Roundup, Day 2 — SocialAnimal
  • Ashley Zeckman / TopRank Marketing — How To Build A B2B Influencer Marketing Strategy For 2020 — Demand Gen Report

Have you found your own important B2B content marketing or digital advertising stories from the past week?

Thank you for joining us, and we hope you’ll return again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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