Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

US digital ad spend up 18% YoY, new IAB report says
Digital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to new report data from the Interactive Advertising Bureau (IAB). ClickZ

B2B Buyers Prefer Email, But That’s Only One Of Their Demands, Study Finds
41 percent of B2B buyers consider email as their preferred channel, with some 57 percent preferring quotes to come via the channel, while 33 percent choose vendors based on reference reviews, according to newly-released survey data. MediaPost

Report: Instagram Story ad share doubles while overall ad growth levels out
Instagram Story ad spending doubled from 9 percent to 18 percent year-over-year from the second quarter of 2018, reaching levels that are now similar to those of Facebook, according to newly-released report data from Kenshoo. Marketing Land

Just 22% Of Consumers Trust ‘Native’ Ads, Study Finds
Sponsored content advertising is trusted by only 22 percent of consumers, with varying levels of engagement and trust in native ads depending on age, according to recent study data that examines how various demographics interact with and trust sponsored digital content. MediaPost

Millennials value unity more than diversity, study finds
79 percent of millennials want ads that showcase diversity, while also passionately seeking unity, according to newly-released study findings. 85 percent of millennials also prefer that brands carry messages that everyone can enjoy, with 81 percent liking when brands give a voice to underrepresented groups, the study found. Campaign US

72% Notice In-App Mobile Ads That Match Their General Interests
72 percent of consumers are more apt to notice advertisements that mesh with their general interests, while mood, current activities, location, and app themes all also boost appeal, according to newly-released study data of interest to digital marketers. MediaPost

2019 August 16 Statistics Image

Google Indexing Content of 2 Million Podcasts, Lets Users Stream Directly From Search Pages
Google has indexed over two million podcasts and incorporated them in relevant search results, and has also begun rolling out podcast episodes that are playable directly from within search result pages, the search giant recently announced. Variety

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Some 17 percent of Gen X smart speaker owners have asked for product recommendations on their smart speakers, and at 16 percent nearly as many have browsed products using the digital devices, two on many findings in recent survey data examining the advertising attitudes of Internet users between 35 and 53. eMarketer

Facebook Adds New Slideshow Option to Facebook Stories to Boost Usage
Facebook has released a new slideshow feature for users of its Facebook Stories format, allowing an easier way to add a stream of images within Story frames, and Social Media Today takes a look. Social Media Today

Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]
80 percent of B2B buyers now expect a B2C-like experience, while 47 percent read between three and five pieces of content before initiating sales contact communication, just two of several recent statistics of interest to digital marketers released in infographic format. Webbiquity

ON THE LIGHTER SIDE:

2019 August 16 Marketoonist Comic

A lighthearted look at cost-cutting and zero-based budgeting by Marketoonist Tom Fishburne — Marketoonist

How a ‘NULL’ License Plate Landed One Hacker in Ticket Hell — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden and TopRank Marketing — Top 10 Influencer Marketing Agencies — NeoReach
  • Joshua Nite — Market Online Like a Pro with These 10 Tips — Small Business Trends

Have you found your own top new B2B content marketing or digital advertising stories from the past week?

Thank you for joining us, and please tune in again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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